At Viator, we believe travel is about creating unforgettable memories. Our mission is to help travelers discover and book the best experiences around the world—easily, safely, and with confidence.

As one of the world’s leading marketplaces for travel experiences, Viator connects millions of travelers with curated tours, activities, and attractions in destinations across the globe. From sightseeing tours and cultural experiences to outdoor adventures and unique local activities, Viator makes exploring the world more accessible than ever.

Today, Viator offers access to hundreds of thousands of travel experiences worldwide, helping travelers find meaningful activities that turn trips into lifelong memories.

Our Mission

Our mission is to make it easy for travelers to discover, plan, and book memorable experiences anywhere in the world.

We believe travel should be simple and enjoyable, which is why we focus on creating a platform that connects travelers with trusted local operators and reliable travel services.

We are committed to:

Providing access to high-quality tours and activities
Offering flexible booking options and reliable support
Connecting travelers with trusted local experts
Making global travel experiences accessible to everyone
Delivering convenient, user-friendly booking technology

By simplifying the travel planning process, Viator helps travelers focus on what truly matters—enjoying the journey.

Our Story

Viator was founded in 1995 with the vision of creating a centralized platform where travelers could discover and book travel experiences online. Over time, the company expanded its global network, partnering with thousands of tour operators across multiple countries.

In 2014, Viator became part of Tripadvisor, one of the world’s largest travel platforms. This partnership strengthened Viator’s global reach and allowed the platform to expand its offerings to millions of travelers worldwide.

Today, Viator operates as a trusted travel experience marketplace, helping travelers explore more than 1,500 destinations around the world.

A Global Marketplace for Travel Experiences

Viator specializes in connecting travelers with curated experiences provided by local experts.

Our platform includes a wide variety of travel experiences, such as:

Guided city tours and cultural excursions
Outdoor adventures and nature activities
Food and culinary experiences
Museum and attraction tickets
Shore excursions and private tours
Unique once-in-a-lifetime experiences

Each experience is carefully reviewed and offered by trusted local operators to ensure quality, reliability, and value for travelers.

With verified traveler reviews, detailed descriptions, and easy booking tools, Viator helps users choose experiences with confidence.

Trusted by Travelers Worldwide

Viator has built a strong reputation as a trusted global platform for booking travel activities.

Millions of travelers rely on Viator to discover and book experiences before and during their trips. The platform includes hundreds of thousands of verified reviews from real customers, helping users make informed decisions when selecting tours and activities.

Key benefits offered by Viator include:

Flexible booking and cancellation options
Real traveler reviews and ratings
Secure online payment systems
24/7 customer support
Competitive pricing and value

These features make Viator a reliable choice for travelers planning experiences around the world.

Supporting Local Tour Operators

Viator is more than just a booking platform—it also supports thousands of local businesses worldwide.

By connecting travelers with local tour providers, Viator helps small and independent operators reach global audiences. The platform provides tools that simplify booking management, marketing, and customer engagement, allowing operators to focus on delivering exceptional travel experiences.

This global partnership model supports local tourism while expanding travel opportunities for customers everywhere.

Innovation and Technology

Technology plays a central role in how Viator delivers its services.

Our platform is designed to provide fast, reliable, and convenient booking experiences across multiple devices. Whether planning ahead or booking last-minute activities, users can easily browse, compare, and reserve experiences through desktop and mobile platforms.

Viator continues to invest in advanced technology that improves:

Search and discovery tools
Mobile booking experiences
Secure payment systems
Personalized travel recommendations
Real-time availability tracking

These innovations help create a seamless travel planning experience.

Commitment to Quality and Customer Support

Customer satisfaction is a core priority at Viator.

We work closely with tour providers to maintain high standards of quality and reliability across all listings. Each experience includes detailed descriptions, photos, and verified reviews to help travelers choose with confidence.

Our customer support team is available 24 hours a day, 7 days a week, ensuring assistance is always available when needed.

From booking assistance to travel support, our team is dedicated to delivering dependable service at every stage of the journey.

Our Vision for the Future

Looking ahead, Viator remains committed to shaping the future of travel experiences.

Our long-term vision is to become the world’s most trusted platform for discovering and booking travel activities, helping travelers explore destinations in deeper, more meaningful ways.

We will continue to expand our global network, enhance technology, and introduce new travel experiences that meet the evolving needs of modern travelers.

Why Choose Viator

Choosing Viator means choosing convenience, variety, and reliability.

Travelers choose Viator because we offer:

Access to hundreds of thousands of travel experiences worldwide
Trusted partnerships with local tour operators
Flexible booking and cancellation options
Verified traveler reviews and recommendations
Secure and easy online booking
Reliable customer support available 24/7

We believe travel should be exciting, simple, and accessible to everyone.

Join the Viator Community

Viator is more than a travel booking platform—it’s a gateway to discovering unforgettable experiences around the world.

Whether you're planning your first international trip or exploring a familiar destination in new ways, Viator helps you uncover the best things to do—wherever your journey takes you.

Explore more. Experience more. Travel smarter with Viator.

How to apply Viator coupon codes

How to apply Viator coupon codes?
Step 1: Find your Viator Coupons, discount codes on this page and click "GET CODE" button to view the code, then click "Copy" and the coupons, discount codes will be copied to your phone's or computer's clipboard.
Step 2: Go to Viator then select all items you want to buy and add to shopping cart. When finished shopping, go to the Viator checkout page.
Step 3: During checkout, find the text "Promo Code" or "Discount Code" and paste your Viator coupons, discount codes in step 1 to this box. Click "Apply" and your savings for Viator will be applied.

Viator Questions & Answers

Q: Why should I visit Trust Coupon Hub for Viator coupons?
A: Trust Coupon Hub collects the top discounts from Viator, even at the last minute while updating continually to ensure consumer savings. Coupons, promo codes, gift cards and many more can also be found on the website.

Q: Where to find Viator promo codes?
A: Right on the website of Viator or join Trust Coupon Hub for more options of Viator promo codes.

Q: Will all Viator discounts automatically be applied at checkout?
A: No. It depends on each Viator deal. Some require you to apply a code at discount field while some are applied automatically.

Q: Can you give me a guide for using Viator coupon codes?
A: Follow the guide below to score Viator coupon: - Copy the coupon code that fits your order. - Navigate to Viator and add your favorite items into the cart. - Apply code at checkout and enjoy saving.

Q: Are there any Viator Gift Cards available?
A: If a Viator Gift Card is available, it will be aggregated above. Let’s check!

Q: How to use Viator coupon code?
A: Visit Viator on Trust Coupon Hub and pick the coupon making your order the biggest saving. Click GET CODE or GET DEAL for code displaying and enjoy the discount.

Q: How often does Viator release a new coupon?
A: For normal days, there is no specific frequency for Viator coupon releasing, but it tends to give out once per month. On the peak times of shopping, deals and discounts will be constantly launched and much bigger.

Q: How to know if an item of Viator is eligible for a coupon?
A: Each option of Viator coupons or deals comes with a detailed description for eligible items and the discount rate. Pick the right choice for your order.

Q: How long are Viator deals valid?
A: Viator will announce how long their promotional program will last. Viator deals will also be valid within that period of time.

Q: How are errors about Viator coupons reported?
A: Let us know at 'Contact Us'. Describe your problems and the errors about Viator coupons in detail, we will solve it as soon as possible.

Q: When to use Viator coupons to save at best?
A: Go to Viator and find the time that coupon is applicable. Huge discounts and deals tend to be available in a short period of time, requiring buyers to hurry. Be ready at that time to save at best.

Q: How to get Viator free shipping offer?
A: Check Viator coupons at Trust Coupon Hub to find a deal of free shipping. Learn the condition for using the offer to make sure your order can meet it.

Q: Who to contact if I am having trouble using a Viator coupon?
A: That Viator coupon may expire at that moment. Shopping at Viator and then contact its owner to let them know your issue.

Q: What is currently the best coupon of Viator?
A: As of the latest update, the best coupon of Viator can give customers a discount corresponding to half of their purchase.

Q: How do I find Viator coupons?
A: Visiting the website of Viator regularly or checking Viator coupons on Trust Coupon Hub is the best and easiest way to score a discount.

Q: How to know if the Viator coupon discount was deducted from my purchase?
A: When you apply the coupon or promo code into the discount field at Viator, the discount will be promptly deducted from your purchase. You will see both the amount of discount and the price after being discounted before clicking to finish the order.

Q: Does Viator have a loyalty program?
A: The loyalty program of Viator will be applicable for regular customers. Thereby, they can redeem Viator awards for promotions, coupons and special sales.

Q: Does a sitewide coupon of Viator exist?
A: If Viator makes available a sitewide coupon, it will be gathered above. Let's have a look!

Q: How many items can I include with a Viator discount code?
A: Usually, Viator doesn’t limit the number of items customers have to buy to enjoy discounts. However, they will lay down conditions on the value of your order to be eligible for applying discount codes of Viator.