Bold Watchmaking, Designed for Everyone
Stührling is a New York-born watch brand built around a simple idea: exceptional watch design should be accessible to more people. Since its beginnings, Stührling has combined bold aesthetics, watchmaking tradition, contemporary design, and thoughtful engineering to create timepieces that bring a premium feel to everyday life.
From sophisticated automatic watches and intricate skeleton designs to versatile quartz watches, chronographs, GMT models, and dive-inspired timepieces, Stührling creates watches for different lifestyles, occasions, and personal styles.
Our Story
The story of Stührling began with a fascination for horology and a belief that beautifully designed watches should not be limited to those who can afford traditional luxury prices.
In 1999, founder Henry Fisher traveled to Switzerland and became inspired by the world of mechanical watchmaking. After observing the significant gap between luxury watch design and accessibility, he began developing a brand centered on making luxury-inspired timepieces available to a broader audience.
Following extensive research and development, Stührling established its own production operation and began bringing its designs to customers around the world. The brand has continued to evolve through research, design, manufacturing, and a focus on the overall ownership experience.
Swiss-Inspired Design with a New York Spirit
Stührling's design philosophy combines the traditional influence of Swiss watchmaking with the energy and individuality of New York.
Our watches are created with attention to case proportions, dial details, movement visibility, finishing, and overall wrist presence. From classic silhouettes to bold contemporary designs, each collection offers a distinct interpretation of modern watch style.
Our headquarters in New York continues to influence the brand's approach to design, combining traditional horological inspiration with a modern perspective.
A Collection for Every Style
Stührling offers a diverse range of men's and women's watches, giving customers the freedom to choose a timepiece that matches their personality and lifestyle.
Our men's collections include Legacy, Aquadiver, Aviator, Symphony, Monaco, and Tourbillon. Women's collections include Legacy, Symphony, and Vogue. Customers can also explore different dial styles, including Chronograph, Skeleton, GMT, Classic, and Diver designs.
Whether you prefer the intricate appearance of an automatic skeleton watch, the functionality of a chronograph or GMT, or the simplicity of a classic quartz timepiece, Stührling offers a wide range of designs to explore.
Designed with Purpose
At Stührling, design is about more than appearance. Every timepiece is developed with the wearer in mind, balancing visual character, functionality, comfort, and practicality.
Our collections include mechanical and quartz movements, distinctive dial configurations, stainless steel cases, interchangeable straps, and a variety of complications and functions depending on the model.
We continue to develop new designs by combining customer feedback, contemporary trends, and traditional watchmaking influences.
Affordable Luxury
Stührling was built around the belief that luxury-inspired watch design can be made more accessible.
By focusing on ecommerce and alternative retail channels rather than maintaining a traditional brick-and-mortar retail model, Stührling explains that it can reduce certain retail costs and pass those savings on to customers. This approach supports the brand's long-standing mission of making thoughtfully engineered timepieces available to a wider audience.
Built for a Global Community
What began as a New York-based watch brand has grown into an international business serving customers across numerous markets around the world.
Stührling's collections are available internationally, with the brand continuing to expand its reach while maintaining its focus on distinctive design, accessible pricing, and customer-focused service.
The brand's current website supports customers across many international markets and offers dedicated collections for men, women, gifts, straps, accessories, and limited editions.
Our Commitment to Customers
The relationship with a customer does not end when a watch is purchased. Stührling provides product resources, watch manuals, registration services, warranty support, repairs, returns, exchanges, and customer assistance.
Current Stührling purchases are supported by a two-year warranty, while the website also promotes a 30-day return policy.
We aim to make the entire ownership experience straightforward, from discovering the right watch to caring for it and receiving support when needed.
Our Mission
Our mission is to create watches that combine distinctive design, thoughtful engineering, and accessible luxury.
We believe a great timepiece should do more than tell time. It should complement the person wearing it, reflect individual style, and become part of the moments that matter.
By bringing together traditional watchmaking inspiration, modern design, and a customer-first philosophy, Stührling continues to create watches designed to be noticed, worn, and enjoyed.
From automatic skeleton watches and sophisticated tourbillons to classic quartz designs, chronographs, GMT watches, and diver-inspired timepieces, Stührling offers a collection for every kind of watch enthusiast.
Explore our collections and discover a timepiece designed with bold character, modern style, and the Stührling commitment to accessible luxury. |
