At Little Green Radicals, we believe childhood should be filled with adventure, imagination, and clothes that are made with care for both people and the planet.
Founded in London in 2005 by Nick, Little Green Radicals began with a passion for ethical fashion and a quirky sense of humor. What started with a small collection of organic and Fairtrade slogan T-shirts quickly grew into a globally loved children's clothing brand dedicated to creating beautiful, durable, and responsibly made clothing for babies and kids.
From the very beginning, we have been committed to doing things differently. Little Green Radicals was among the first brands in the UK to receive Fairtrade certification for cotton, and every cotton garment we create is made using GOTS-certified organic cotton. Our mission has always been simple: make beautiful things the right way while protecting the people who make them and the environment they depend on.
We work closely with trusted producer partners in India who share our values of fairness, sustainability, and quality. Through Fairtrade partnerships, cotton farmers receive fair prices for their crops, while factory workers benefit from safe working conditions, fair wages, and employee protections that help support thriving communities.
At Little Green Radicals, we design clothing for real childhood adventures. Our collections feature colorful prints, playful characters, and timeless styles inspired by nature, creativity, and curiosity. Every piece is designed to be comfortable, durable, and made to last through countless adventures before being passed down to younger siblings and friends.
- GOTS-certified organic cotton that is gentle on sensitive skin
- Fairtrade-certified production supporting farming communities
- Durable clothing designed to be passed down and reused
- Colorful, imaginative designs inspired by childhood adventures
- Ethical and sustainable manufacturing practices
- Commitment to reducing environmental impact throughout production
Sustainability remains at the heart of everything we do. Beyond responsible sourcing and ethical production, we encourage circular fashion through our preloved take-back initiatives, helping extend the life of children's clothing and reduce unnecessary waste. We believe great clothing should be loved, worn, shared, and enjoyed for years to come.
Today, Little Green Radicals is trusted by families around the world who want clothing that reflects their values without compromising on quality, comfort, or style. While our collections have grown and evolved, our purpose remains the same as it was in 2005: to create extraordinary children's clothing that makes a positive difference.
At Little Green Radicals, we're creating clothes for free-range kids—and a better future for the generations that follow. |
