Welcome to BALLS™ — a modern grooming brand built to make intimate grooming safer, easier, and far less awkward. At BALLS, we believe personal care products should combine performance, comfort, and humor while solving real everyday problems that millions of people experience but rarely talk about openly.

Founded in 2018 by two friends from England, Matt Edge and Tyler Ball, BALLS.co was born after an uncomfortable but unforgettable conversation with a relative who admitted to using kitchen scissors for intimate grooming. That moment sparked a realization: people everywhere were using unsafe razors, cheap trimmers, or whatever sharp object they could find to manage body hair in sensitive areas. The grooming industry had overlooked an important problem, and nobody was talking about it openly. 

Determined to create a safer solution, the founders set out to develop a trimmer specifically designed for delicate areas. After extensive product testing, research, and development, BALLS introduced its first products: The Balls Trimmer V1, Balls Soap, and Balls Lotion. These products quickly gained attention for combining practical grooming innovation with a bold, humorous brand identity that helped remove the stigma and embarrassment surrounding intimate grooming.

Today, BALLS.co has grown into one of the world’s leading intimate grooming brands, trusted by customers across multiple countries for body grooming tools, pubic hair trimmers, body washes, grooming lotions, oils, and personal care essentials. Our products are designed for both men and women looking for safer, smoother, and more comfortable grooming experiences.

At BALLS, safety and simplicity remain at the core of everything we create. Our trimmers feature ceramic anti-nick blades, waterproof designs, cordless functionality, and technology specifically developed to reduce cuts, irritation, and discomfort during intimate grooming. We understand that grooming sensitive areas requires products people can trust, which is why we focus on quality engineering, skin-friendly materials, and practical design improvements that make grooming easier for everyday users.

But BALLS is about more than just trimming. Over the years, we learned that body grooming is personal and different for everyone. Some people groom for hygiene, some for athletic performance, some for confidence, and others simply for comfort. Our mission is not to tell people how they should groom — it is to provide high-quality tools and products that help them groom safely if they choose to.

Humor also plays a major role in our brand identity. We believe intimate grooming should not feel embarrassing or overly serious. By combining honest conversations with playful branding, BALLS has helped normalize discussions around body grooming and personal care in a way that feels approachable, relatable, and modern. What began as a niche grooming product quickly became a global online community centered around confidence, comfort, and self-care.

Customer care continues to be one of the most important parts of our company. From day one, we focused on providing responsive support, educational guidance, and grooming products designed to solve real problems rather than relying on gimmicks or unnecessary complexity. We proudly stand behind our commitment to quality, trust, and customer satisfaction.

As the grooming industry continues evolving, BALLS remains committed to developing innovative body grooming solutions that combine safety, convenience, and performance for modern lifestyles. Whether customers are looking for their first intimate trimmer or upgrading their grooming routine, our goal remains simple: provide products that deliver smooth results with “no snags on your bags.”

Thank you for being part of the BALLS community and supporting a brand built on confidence, comfort, and a little bit of humor along the way.